ATR’s Advertising Campaign Wins Silver at the Air Transport World Ad Awards

ATR’s “Propelling tomorrow’s world” global advertising campaign, has been honored with the Silver Award at the Airframes category of the Air Transport World’s Annual Ad Awards, held today in Singapore.

Launched in 2010, this global ATR advertising campaign was developed with France-based Nouveau Monde DDB Toulouse, an affiliate brand of world’s famous advertising agency DDB.

It was declined into five different artworks, underlining ATR aircraft as the right combination of most advanced technologies and highest levels of comfort, fuel-efficiency, flexibility and environmental friendliness. As the core message of the campaign, the combination of all these advantages particularly enables ATR to be in an optimal position to propel the world of tomorrow.

The awarded artwork is particularly focused on the green credentials of the ATRs, a subject becoming increasingly important both for airlines and passengers. The artwork, which shows an ATR flying over a vast forest, highlights the very low fuel consumption of the ATRs, up to 40% lower than other aircraft types, as well as their lowest greenhouse emissions. The artwork combines these green credentials with additional messages on the unique commonality and the most cost-efficient technologies of the ATRs.

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